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#VasaRippleEffect campaign is living up to its name—and its promise.


robHi there:

Today, I am energized beyond words—and it’s not just thanks to my morning cup of Green Mountain Coffee Dark Magic!

Our #VasaRippleEffect campaign is living up to its name—and its promise. It is having a powerful “ripple effect” on my heart, and reflects our mission here at Vasa and around the world.

We set out to create a socially-driven campaign that really meant something, that struck to the heart of why we do what we do—and what gets us out of bed to do the sports we love.

The responses have been overwhelming. These responses articulate the essence of Vasa in a way we never could. I’ve included a response from Bryan Verdeur below. Bryan’s post is a great story and we hope you find inspiration in it. Over the next few weeks I will be posting more stories like Bryan’s so please make sure to come back and check them out.

I invite you to join our purpose-driven community on Facebook and Twitter. Share your Why, get inspired—and tells us about your own #VasaRippleEffect! You just never know where it will travel and whom it will inspire.

Jump in. Water’s great.

Gratefully yours,

Rob Sleamaker