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Vasa Continues Mission to Help Athletes Swim Stronger, Better, Faster Under Watson’s Direction


White Male in black shirtAugust 25, 2020, Essex Junction, VT – Vasa, Inc today announces the hire of Keith Watson to the position of Chief Operating Officer. Keith comes to Vasa after spending 12 years in executive positions at Peaksware Holdings, LLC, (home of as well as 10 years with Intuit, Inc. Keith will be responsible for driving Vasa’s future growth as they continue to develop new products and services to help athletes swim Stronger, Better, Faster!

“We’re very excited to have Keith on board to develop and direct the future growth opportunities for the Vasa brand,” said Vasa Founder & CEO Rob Sleamaker. “Keith brings a wealth of professional knowledge and experience with him from his previous positions as a high-level executive.  He understands our customers, having been a coach and athlete perspective with a long track record of proven results.  It’s a real bonus that Keith is also a 15x Ironman finisher, accomplished triathlon coach, and long-time Vasa customer.” 

“I am thrilled to join Vasa!  I’ve personally benefited from using the Swim Ergometer for the last 8 years and have coached several athletes using one to great success as well. Creating customer value is key to a strong and successful business. I am a believer in our product’s ability to improve swim technique and overall swim and athletic performance. I am proud to join Rob and the entire Vasa team on this journey of helping athletes swim, surf, and paddle Stronger, Better, Faster! ” said Watson.

In addition to driving the future growth of Vasa, Keith will be responsible for the overall day to day operations including production, sales & marketing, customer service, and partnership management.

To learn more about Vasa, visit their website at

About Vasa, Inc: Vasa was built on the vision to empower people to become stronger, better, faster in sports, fitness, and injury rehab. As the pioneer in swim bench training systems, Vasa combines premium quality, innovative products with exceptional customer service and education to positively impact athletic performance, coaching, fitness, and therapeutic health. Vasa Trainers have been used by swimmers of all abilities since 1992, and have become integral to the highest-level swim programs across the world, having held an honored spot at every Summer Olympic Games since 1996.

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